Get your branding right at the start…plan ahead

For copyright & trademark enquiries, contact Rachel Triplow on rachel@arcip.co.nz or 021 067 4709

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Brand new idea time

When you’re about to launch a new business or product, it is essential to have a strong brand.

In particular, you need a word and/or logo that people will remember, and that cannot be easily used by others.

See our 'Services' page for information on how we can help with ideas for strong brands.

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Check for conflict

Once you've come up with ideas for a brand, you need to see if anyone else is already using the same or confusingly similar mark.

This includes searching of trade mark registers and general business directories.

See our 'Services' page for information on how we can help with a clearance check.

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Putting it all together

After doing the clearance check, you'll have a good strategy for moving forward - whether it be a trade mark, design, and/or copyright.

It is essential to clearly establish your rights before launching your brand.

See our 'Services' page for information on how we can help with a brand strategy.

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Launch your brand!

Once you know your brand is distinctive, available to use, and clearly yours - you can go forth and market!

It is essential to monitor your market though to ensure no-one is infringing your rights.

See our 'Services' page for information on how we can help with launching and maintaining your rights in your brand.


If you have any questions about your branding please contact Rachel on rachel@arcip.co.nz or 021 067 4709

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It’s all about IP

aRc was founded by Rachel Triplow, to help people choose strong brands that don’t conflict with others.

The name “aRc” was chosen as its a play on Rachel’s initials (which used to sound like ARCADY), and it captures the symbols @®© which represent the type of law she loves as she gets to be a positive part of a creative process.

Rachel has specialised in intellectual property law for 20 years, during which time she has:

During her years in IP law, Rachel has learned that many start up companies are either not aware of the importance that intellectual property should play in their business plans, or cannot afford to seek advice on the subject.  Through her network of contacts with those who support start up companies (including mentors, lawyers, accountants, graphic designers and marketing experts), Rachel aims to provide accessible, affordable assistance to our great innovators.

Rachel now lives in Christchurch where she is an amateur wife, trainee mum, and experienced earthquake survivor (with great tips on escaping a 20 story building when you’re 6 months pregnant if needed).

Contact Details

Rachel Triplow
Mobile: 021 067 4709
Email:  rachel@arcip.co.nz
Post: PO Box 3731, Christchurch 8140


If you have any questions about your branding please contact Rachel on rachel@arcip.co.nz or 021 067 4709

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