Get your branding right at the start…plan ahead
For copyright & trademark enquiries, contact Rachel Triplow on rachel@arcip.co.nz or 021 067 4709
Brand new idea time
When you’re about to launch a new business or product, it is essential to have a strong brand.
In particular, you need a word and/or logo that people will remember, and that cannot be easily used by others.
See our 'Services' page for information on how we can help with ideas for strong brands.
Check for conflict
Once you've come up with ideas for a brand, you need to see if anyone else is already using the same or confusingly similar mark.
This includes searching of trade mark registers and general business directories.
See our 'Services' page for information on how we can help with a clearance check.
Putting it all together
After doing the clearance check, you'll have a good strategy for moving forward - whether it be a trade mark, design, and/or copyright.
It is essential to clearly establish your rights before launching your brand.
See our 'Services' page for information on how we can help with a brand strategy.
Launch your brand!
Once you know your brand is distinctive, available to use, and clearly yours - you can go forth and market!
It is essential to monitor your market though to ensure no-one is infringing your rights.
See our 'Services' page for information on how we can help with launching and maintaining your rights in your brand.